Design Challenge: Meaningful Names
Design Challenge: Meaningful Names
Embedded Files
Design Brief
Design Brief
Often times a name is not only used to address someone or something but also to convey meaning or to evoke an emotion. For example a lot of sports teams are named after a regional characteristic. The Phoenix Suns are located in Arizona and the state has a lot of open deserts that get a lot of sun. The New England Patriots play in the part of the country where the American revolution began. Brands will try to do the same thing, try to get you to feel a certain way or to associate their brand with a particular thing. Burger King is the king of burgers, Cheetos have cheese as an ingredient (I think).
The Problem
The Problem
Write your own name vertically down a piece of paper. For each letter of your name come up with a word that describes you. Once you have a word for each letter of your name search for a font that conveys the meaning of that word visually. For example if your word is fast an italicized font would help to visualize that.
Resources
Resources
Paper - Pen/cil - Illustrator - Fonts
Deliverables
Deliverables
3 draft copies of words you chose that represent each letter of your name on paper
1 final digital name words with your chosen fonts.
Example
Example
Google Sites
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